Our Producers
Behind every cup, a family.
We don't source from exporters. We know every farmer by name.
Direct trade is not a marketing term for us — it is the only way we know how to work. We visit every farm before each harvest. We taste the cherries at the source. We set prices together, not based on a commodity exchange that has never seen these mountains. When you drink AVORA, you are drinking the result of that relationship.
Cooperativa Mam
“We have farmed these mountains since our grandfathers' time. The cold nights are not a problem — they are the gift.”
Altitude
1,900m
Years
40+
Scale
120 families
3rd generation coffee farmer
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Finca Las Flores
“The Agua volcano has not erupted since 1541. The Fuego erupts every few weeks. Between them, we grow Geisha.”
Altitude
1,600m
Years
65+
Scale
1 family, 18 hectares
4th generation coffee farmer
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Asociación Atitlán
“The lake breathes in the morning. That mist touches every cherry we grow. You can taste it in the cup.”
Altitude
1,700m
Years
25+
Scale
60 families
2nd generation coffee farmer
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Finca Cobán Verde
“It rains here almost every day. Other farmers see a problem. We see consistency.”
Altitude
1,500m
Years
30+
Scale
1 family, 12 hectares
2nd generation coffee farmer
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Familia Méndez
“We watch the Fuego erupt and we do not move. The ash is our fertilizer. The danger is our advantage.”
Altitude
2,000m
Years
45+
Scale
1 family, 8 hectares
3rd generation coffee farmer
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Finca San Rafael
“We are the youngest farm in AVORA. But we process with more care than farms twice our age.”
Altitude
1,800m
Years
12+
Scale
1 family, 6 hectares
1st generation coffee farmer
Explore their coffee→Direct from the source
No middlemen.
No compromises.
Our commitment
Direct trade, defined.
We pay above market price
Every farmer receives a premium that reflects the quality they produce, not the commodity price.
We visit every farm
Our team travels to each farm before every harvest. No exceptions, no middlemen.
We share our tasting evaluations
Transparency is a form of respect. Farmers see every evaluation we make of their coffee.
Taste their work
Six farms. Six stories.
Each origin is a direct line to the family that grew it. Order once and you will understand why we work this way.
Explore all origins→